Casino Operator Dashboard

Objectives

  • Provide real-time visibility into critical metrics such as gaming performance, customer engagement, and revenue streams.

  • Simplify data complexity with visualizations and summaries.

  • Enable quick decision-making with alerts, insights, and predictive analytics.

Responsibilities

  • User Research

  • Wireframing and Prototyping

  • Visual and Feature Design

  • User Testing

  • Iterative Improvements

Project Summary

I led the design process for a casino operators dashboard, aimed at optimizing operational efficiency, improving data visibility, and supporting real-time decision-making for casino management teams.

Results

  • 30% improvement in operational efficiency through streamlined workflows.

  • 20% increase in customer retention by leveraging insights to optimize loyalty programs.

  • Significant reduction in compliance errors, saving hours of manual reporting.

User Research

  • Conducted interviews with casino operators, customer account managers and the data science team.

  • Synthesized insights into actionable design requirements, focusing on real-time monitoring, customer insights, and compliance workflows.

Ericka Mazer

“Our Operators have been asking for a tool like this. We don’t have it and we need it.”

Site Map

Wireframing & Prototyping

  • Designed low-fidelity wireframes to outline core functionalities key performance measures, player insights, and revenue tracking.

  • Developed high-fidelity prototypes emphasizing intuitive navigation, data visualizations, and modular layouts for role-specific views.

Visual Design

Created a dark-themed dashboard aesthetic inspired by the casino environment, with vibrant accents for alerts and data highlights.
Designed interactive data visualizations (charts, heatmaps, and trend graphs) to simplify complex datasets.

Collaboration

Worked closely with product managers and developers to ensure design feasibility and alignment with business goals.
Iterated designs based on usability testing feedback from real users, refining features to enhance clarity and accessibility.

Impact

  • Delivered a user-centered dashboard that improved operational efficiency by 45%.

  • Enabled faster decision-making with streamlined access to real-time data.

  • Enhanced the client’s ability to manage customer retention and compliance efforts effectively.

Takeaways

This project emphasized the importance of designing for role-specific needs within a complex operational ecosystem. It also reinforced the value of iterative feedback loops and collaboration to deliver a product that balances usability with business impact.